In 1984, the demand from CMC advertisers grew beyond the scope of underwriting announcements and non profit 30s. On October 1, 1984, the California Music Channel debuted its Monday to Friday broadcast on full power independent KTSF-TV where CMC remained through February 23, 2018.
In 2021, construction began on KTVJ-LD RF 6 Virtual 3 serving Boise-Nampa-Meridian, Idaho. KTVJ is expected to be on the air by December 1, 2021 with digital broadcast networks CMC on channel 3.1 and CMC-USA on channel 3.2.
The California Music Channel music video format is Hot AC and CHR/Rhythmic. The concept is "radio with pictures" - music video shows are broadcast live, and announcers interact directly with viewers by telephone and e-mail, including requests, contests, and birthday greetings.
CMC operates KKPM-CD 28.3 Chico/Sacramento and its twelve satellite stations twenty-four hours a day. CMC Broadcasting also owns CMC-USA Country Music Channel which is broadcast on .2 on the KKPM-CD stations. Both CMC California Music Channel and CMC-USA Country Music Channel are simulcast live on CMC websites, mobile app, and Over-the-top media services via Apple TV, Amazon Fire TV, and Roku. Prior to this, CMC operated three full-time video music channels for MobiTV, including "CMC California Music Channel", "CMC Beat Lounge", and "CMC-USA Country Music Channel".